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Monday's Agenda, August 29 |
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| Conference Overview and Getting to Know Each Other (names and faces) |
| Ralph Elliott / 8:45 - 9:15 AM |
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As we all know, one of the key benefits of attending a conference is the learning and sharing of ideas with others. Plan to start your day off with an energizer so that you will totally capitalize on the creative learning environment brought to you by the speakers and your associates! |
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| Looking for the Missing Links on LinkedIn: Building Groups, Relationships, & Driving Traffic to Your Programs |
| Brad Kleinman / 9:15 - 10:00 AM |
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How to use groups to your advantage |
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How to attract invites from prospects |
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How to use run ads that sell your events |
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How to troll for new customers |
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| Twitter: Yes, You Do Have a Voice. But, Make Sure Your Voice is Heard for Conference Marketing |
| Brad Kleinman / 10:15 - 11:00 AM |
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How to grow and measure your Twitter followers |
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How to track and grow your Twitter clicks |
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Getting registrations with Twitter: 5 monetization models |
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Capitalizing on the sales cycle in Twitter |
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Integrating Twitter with other social medial for max synergy |
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| What's New at Facebook so You Get More Seminar/Conference Attendees and Contract Training |
| Brad Kleinman/ 11:00 - Noon |
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Building a Facebook profile to complement seminar/conference marketing |
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How to manage friends and lists to get attendance |
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How to use Facebook events to drive seminar/conference registrations and contract training |
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The Dos and Don'ts of running Facebook ads |
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Six (6) measures of Facebook success and how to improve your numbers |
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The top ten (10) Facebook marketing tips to grow your programs |
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| Networking Lunch with Jud Hair / 12:00 - 1:00 PM |
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| Join Jud as you have a round table with him and the speakers. Get "one on one" face time with session leaders so you can get your issues answered or put on the agenda! |
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| More Effective Communicating Via Your Traditional Website, Social Media, and Mobile Environments |
| Jenny Hanby / 1:00 - 2:00 PM |
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Whether communicating your key messages via your traditional website, social media sites, or mobile devices, the fundamental truth of Web content remains constant: you must develop clean and simple content based on the most important tasks your visitors want to accomplish online. Discover:
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Ways to identify and engage your audiences |
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Direct marketing copy writing principles to use when developing web pages |
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Unique challenges in delivering social media and mobile content |
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Customize messages for mobile devices, text messaging and social media |
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| Turn Click Flow into Cash Flow with Search Engine Marketing Techniques |
| Emily Creech / 2:15 - 3:00 PM |
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Making paid search a more valuable part of your seminar marketing |
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How to gain results - top ranking results, with a limited budget |
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Best keyword selection, bid strategy, ad copy and landing pages to get opt-ins |
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How to use Google analytics to lower CPC |
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| Boost Profits Through SEO: Learn Low-Cost, High ROI Methods to Make Your Website More Visible |
| Emily Creech / 3:15 - 4:00 PM |
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Use targeted 'organic' or 'natural' searches to leverage low-cost, high ROI channels |
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Deconstruct your company's website to diagnose SEO problems |
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Avoid 'spider traps' and poor SEO practices |
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Use measurement techniques, such as eye-tracking, click-tracking and other tools |
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| Location, Location, Location! Get the Inside Recommendations on Locations and Hotels |
| Stephanie Edwards / 4:15 - 5:00 PM |
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Locations that are 'hot' and have great deals |
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Tools to get rid of attrition and lower your cancellation obligation |
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Recession-proofing your negotiated group rates |
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How to put a cap on F & B, AVE and other ancillary charges |
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How and when to interact with fellow group members |
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Free incentives and perks from your venue based on performance |
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| Networking Social with Kristian Brown / 5:00 - 6:00 PM |
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| Join Kristian and your fellow delegates at the conference sponsored social. Relax with complimentary drinks as you internalize all of the great ideas you have developed during the day. Begin to think about the action steps you will list on your "Three Month Accomplishment Form" you will have sent to you 90 days after the conference. |
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| Networking Dinner with Sam Head / 6:30 - 9:30 PM |
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| Sam Head has marketed and presented seminars for over a decade. Join him and fellow attendees on Monday evening for a 'Dutch treat' dinner at Hugo's Frog Bar & Fish House. |
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