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What information should I include on our web site to turn conversions into bookings? |
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What’s the best way to track email and internet marketing efforts to know what works best? |
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How can I use our web site to get sponsors and sell more exhibit space? |
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What incentives work best to get early bookings? |
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How much lead time should I allow for promotions to get the highest response rate? |
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How can I use lunches and socials to increase attendance? |
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When should I use short versus long copy in marketing materials to generate maximum attendance? |
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Which variables have the greatest impact on response rates and how should I test them? |
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How much money should I spend on seminar/conference promotion? |
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How many dates/locations of each program should I offer? |
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What are the economics of using compiled, circulation and response databases? |
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How can I use psychological price barriers to increase revenue? |
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How do I minimize the trade-off between my response rate and price? |
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How can I convert more public seminar attendees into in-house clients? |
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What are some pricing strategies I can use to fill empty seats? |
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Which email components should I use to drive traffic to the web site and to increase registrations? |
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What’s the best way to integrate direct mail, Email, space ads, and telephone marketing into our promotional campaigns? |
