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Tuesday's Agenda, August 30 |
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| Early Riser Session - Get Your Burning Marketing Questions Answered |
| ....with Ralph Elliott as Moderator / 7:00 - 8:15 AM |
Participate in this lively, fast paced, no-holds-barred, open dialogue. You set the agenda with five experts, with Ralph Elliott as moderator, to answer your questions in seminar attendee acquisition, retention during a "tough times" economy thus boosting attendee value, engagement. Get back lapsed attendees. You have an opportunity to ask those key questions that keep you up at night (or get you up in the morning). Plan now to pick up practical answers to take back to your office!
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| Email Strategies to Break the Delete Barriers |
| Lorrie Thomas / 8:30 - 9:30 AM |
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| With all the "noise" going online, it's no doubt email marketing in today's market is tougher than ever. Email is still one of online marketing's most powerful options, success lies in smart strategy to get through the inbox clutter and turn your email into registrations. During this session, you'll learn techniques that really work: |
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How to craft an email that demonstrates your expertise and will get read |
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Email design best practice |
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Email analytics you must track to build success |
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How to determine your email goals to drive purchasing decisions |
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How to get customer attention fast with catchy subject titles |
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Why writing short sentences is good for your email sales |
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Using graphics - what is the perfect amount? |
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How to encourage forwarding to spread your email wildfire |
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Regular emails: how many is too many? |
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The Call to Action and how to effectively urge purchasing decisions |
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Email analytics you must track to build success |
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How to avoid spam traps |
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| Innovative Online Marketing Ideas on a Shoestring Budget |
| Lorrie Thomas / 9:30 - 10:30 AM |
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| If you thought online marketing always meant spending big bucks to get a good result, think again! Take away an action plan on how to multi-task your marketing with your blog, webinars, social media, and on-line PR. See how to combine credibility, usability, visibility, and scale-ability for maximum sell-ability. You will learn: |
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Ways to craft content that gets visibility and registrations |
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How to write blog postings that do 'double duty' marketing |
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Ideas to leverage webinars and articles by your speakers to draw in customers |
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How to streamline your Tweets and Facebook posts to build an ideal following |
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Learn how to be your own PR department and tap the power of online PR |
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The five secrets to online selling success |
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| Maximize Your Revenue and Profits by Creating a HUB for All of Your Continuing Education Activities |
| Frank Colantonio / 10:45 - Noon |
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| You know you can maximize life time value income by being more Customer Centric. But how? Learn from Frank how he has created a Learning Center (LC) community within his organization for each of his customer groups.
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How to create a HUB for all of your continuing education activities such as e-commerce, e-learning, speaker submissions, customized training, event planning & marketing
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Ensure your Office's future success by benchmarking with Frank's state-of-the-art strategic plan and practical tactics
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Let him show you how his principles and concepts are totally scale-able and the benefits are great if you do it right |
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| Networking Lunch with Tracy Wazac / 12:00 - 1:00 PM |
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| Join Tracy as you have a round table with her and the speakers. Get "one on one" face time with session leaders so you can get your issues answered or put on the agenda! |
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| How to Make Events Management Services and On-Line Income a Major Part of Your Revenue Stream
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| Jud Hair and Chip Futrell / 1:00 - 2:00 PM |
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| You have invested the expertise to develop and market your own programs. Now, learn how to "cash" in on your expertise by managing and marketing events for other organizations and on-line partners. Walk away from this session with: |
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A copy of a very specific pricing formula for costing out event management
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Decision criteria on whether to take a 'piece of the action' and profit-share vs. when to pursue a risk-free strategy
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A marketing plan for your 'events management' services so you have a steady supply of customers
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Examples on how N.C. State gets close to a Quarter Million Dollars in 'passive income' by doing joint ventures with on-line partners
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| Bringing All of the Pieces Together: A "Full Spectrum" Approach to Marketing & Social Media to Build Interest in Your Events and to Get the Right Attendees to Come |
| Robert Bradford / 3:15 - 4:15 PM |
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| Learn from Bob how he integrates a combination of marketing channels: |
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How to make snail mail a cost-effective part of your promotion |
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How to bring together SEM, SEO, email promotion, and blogging |
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How to get excellent attendance results from social networking and social media |
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| "Optional" Post Conference Hot Seat Session |
| Ralph Elliott / 4:15 - 5:00 PM |
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| You take "center stage" in this session. Put your burning issues on the table and let fellow delegates brainstorm your ideas for immediate application. |
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