Learn tricks of the trade used by some of the biggest players in the seminar promotion business ­ straight from the people who mentored them ...

Clemson University presents a dynamic line-up of speakers & networking leaders on Sunday-Tuesday, August 28-30, 2011 in Chicago at the Courtyard by Marriott- Magnificent Mile  165 E Ontario Street

“How to Promote Any Seminar, Conference or Event for Maximum Payback”

Putting on a successful seminar, conference or event isn't easy. There's a ton of details to consider, countless bases to cover, changing budgets to deal with and a big bottom line to shoot for.

Even the smallest misfire can spell trouble in lost registrants, unhappy attendees or unexpected expenditures.

Your organization's reputation is on the line, maybe even your own job.

But you already know that.

What you might not know is this:

There are scores of little-known ways to simplify everything involved in promoting any event. Proven tricks-of-the-trade that comes only from years of experience, lots of smart testing, hard-won victories, and even embarrassing defeats.

As with just about any endeavor simplicity breeds success in happy customers, repeat business and bigger profits.

Plan now to learn what those insider tricks are from recognized experts and educators who will clue you in on everything from smart, efficient execution of direct marketing fundamentals to sophisticated social media selling strategies.

Whether you’re a newcomer or a veteran at filling seats at any event ­ large or small, niche topic or general interest, high-ticket or low - you’ll come away this conference with new and effective ways to pack the house and show a healthy profit.

Sound interesting? You bet. Sound easy? It is not; this is 15 hours of focused training with practical examples, shared experiences, and networking ideas.

Come ready to roll up your sleeves for two high pay-back days (plus pre-conference workshop) of learning the ins and outs of promoting your next seminar, workshop, or full-blown conference. You will take away the savvy and support you need to…

1. Tweak existing promotion models to crack that elusive break-even bar

2. Start off at break-even if you are new to the seminar/conference promotion business

3. Tailor your message and image to fit your audience, whether your offering costs thousands or $100 or less.

4. Or scrap your shop-worn promotion model altogether and leave with a brand new plan that has a fresh look and feel - more compelling benefits, a reposition pitch with a sweeter offer, a rock- solid guarantee, and an incredibly simple sign-up process.

Call Ralph Elliott at 864.710.2815 if you have any questions or email elliot@clemson.edu (notice one “t” in the email address).

Plan now to get the "ahas" you need to lower cost and raise your ROI, crank up your "buzz," simplify sign-up, repackage your benefits of attending so that people nearly break down your door to register! Get the 'how to' techniques and tactics to send your event registrations through the roof.